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Magento SEO specialist

Magento eCommerce development,

SEO & Online Marketing 

Contact Us to get your FREE LINK AUDIT worth GBP500

In the current Google climate, Magento is a notoriously difficult CMS to work with regarding SEO, the reason being mainly because of slow speed optimisation and bloat from badly designed themes, along with outdated versions of the software running on insecure platforms. Because of the challenges caused by the difficult nature of migrating and updating the software, and because of the continuous development necessary to patch security holes, the whole process can leave companies paralysed into using vulnerable and slow systems for many years.

This sort of background completely hinders the work of the SEO technician who is tasked with seemingly small and basic works such as speeding up the loading time or removing unnecessary development code. Page speed and mobile responsiveness are now highly integrated parts of the Google Core algorithm and for good search position results, these are basic prerequisites for good ranking.

That means in order to gain the top SEO positions, the target company will be required to work with an extremely proficient and strong development team who can handle the latest advancements in hosting environments, caching, theme optimisation as well as developing a package that can be updated in accordance with standard security updates and operating system updates. This means that the entire team will need to be first-class or it will show in your loading time, check your site speed with Pingdom yourself.

If you take a look at the top results in Google for eCommerce companies you will notice they either use a platform such as Shopify or similar that is highly optimised for such challenges or if they are indeed using Magento and IF they are ranking well, it is most likely that they have a first-class team behind them managing the extremely complicated challenges that face the modern-day eCommerce platform developers. Imagine the challenge here, you need a team that is as competent as Amazon, to run your infrastructure, manage your upgrades and deal with your bottlenecks as they are found.

No wonder that many commercial small companies avoid this pain and sell directly via Amazon or use a platform such as Shopify. But for the brave of you who are still reading this article, and who are currently challenged by the problems outlined above, you have found the right partner.

We are a development team that compromises of system admins, in house programmers, theme developers, SEO experts, logical minds and elegant solutions. We offer the package management of the entire process of building, managing, hosting, theming, of the Magento eCommerce platform, along with providing in-house fully developed unique SEO management tools and products to obtain the highest results in Google.

We are not an SEO company, we are a development company who is highly proficient in these tasks and understand that in order to achieve greatness in this difficult and challenging Google environment that a fully comprehensive team and control is necessary to ailing these disparate forces in such a way to achieve the results that only the experienced would appreciate.

We operate in a basic way, we will build from the ground up, the Magento eCommerce platform, hosting environment, theming and store management, on our own server structure, with the latest systems and updated code, that is mobile optimised, and secure. This basic system will then be modeled for crisis backup and restore. Then SEO operations begin, content creation, keyword analysis, and research, along with any offline marketing that is necessary to create the important elements that Google respect in today’s competitive landscape.

This is a winning formula that we have used repeatedly for many similar clients, we are old hands at rescuing companies that arrive to us in all sorts of technical mess, but when they hand over the reigns to our team, they can refocus on other aspects of running their businesses that are necessary instead of constantly firefighting one technical glitch or challenge after another.

Welcome to our company, I hope this introduction provides you with some hope and I look forward to talking with you to discuss your project. We offer a one-hour free consultation and would be happy to discuss with you the project that is causing you lost sleep and stress. It will be our pleasure to connect on Skype, searching for the user ’agentbleu’ on Skype will put you into an immediate contract with one of our team.

We also offered a free SEO backlink audit for your company provided by professional link audit company LinkAudit, worth £500, contact us for a complete SEO evaluation, which we can promise within 24 hours, or Get in touch using the contact form for more details.

Contact Us to get your FREE LINK AUDIT worth GBP500

Are your redirects killing you?

A 302 redirect is considered bad for SEO, but not a 301 redirect. A 301 redirect is permanent while a 302 redirect is temporary.

A 301 redirect is good for SEO because it passes on the link juice to from one page to another. There is then no loss of traffic and rankings. 

A 302 redirect, on the contrary, does not pass on any link juice. It hence renders a negative effect over SEO.

There are certain situations wherein the use of a 301 redirect becomes quintessential. If page A is an outdated version and page B has updated content, you would want the end customer to view page B. A 301 redirect is essential in such a situation. It can be defined as a way of substituting page B for page A.

Not every 302 redirect needs to be changed to a 301 redirect

There are cases, however, when the link juice need not be transferred to the page to which the end-user is redirected.

A few of the pages are for access protected by a password, and the end-user is redirected to a login portal when he clicks on the link.

A 301 HTTPS code would not be required over here. 302 would suffice.

A number of SEO specialists believe that changing all 302 redirects with 301 redirects is not a great idea. 301 and 302 redirects form an essential part of every Magento SEO guide.

A number of redirects are meant to be 301 redirects. Many SEO tools flag 302 redirects as errors.

But a small number of redirects should be kept as 302 redirects. The developer should not be concerned about SEO issues in cases such as redirecting the viewer to a login page.

There are some cases in Magento as well, wherein 302 redirects work better than 301 redirects. They include adding to compare links, add to wishlist links and currency switch links.

In the event that we want to Google to comprehend a fresh page as an updated version of the previous page, using a 301 redirect is preferable. Otherwise, a 302 redirect comes across as a better choice.

A feasible solution for 302 redirects over compare, wishlist and currency switch links is to keep the 302 redirects and disable the indexing of these pages. This may be accomplished through the robots.txt file.

There are reasons that one should be wary about manually changing 302 redirects to 301 redirects.

301 redirects come with their own set of problems

If the 301 redirects are not done right, it may lead to undesirable consequences. This is more in terms of visitors to an online store rather than SEO considerations.

301 redirect results are cached by modern browsers. When a user tries to access the initial page for the second time when he is at the redirected page, the browsers display it from the cache without requesting access from the server.

This comes across as a problem if you alter the name of the initial page in order to make it more SEO friendly. 

If you decide to do away with the changes, browser cache will still store a link to the variant that you had created. 

The end-user will hence come across 404 error page. The new variant no longer exists, but the user and his browser do not have access to the initial URL.

Hence, making a reverse redirect is very important in such situations. A 404 redirect may lay a negatives effect over customer retention rates.

Redirect loops and links that are not operative are some further problems that could potentially arise with 301 redirects. Hence 302 redirects can be very useful in such situations.

A number of web developers try and resolve the 404 page not found errors by redirecting all 404 errors to the home page with a 301 redirect. This is because a higher number of 404 errors on your website influence its ability to rank. Users not familiar with the website may wonder about Search engine optimization: what is it?. It is a way of ensuring high search engine rankings for a website.

404 errors should ideally be fixed whenever possible. It is best to keep their numbers low. It works well for site’s SEO and lays an effect on the time that a consumer spends over the website. It affects the conversion rate as well.

Making 404 errors right

Redirecting all 404 errors back to the home page with a 301 redirect is not the best way to deal with them. If we figure out 10 essential things to know about SEO over Google, we come to realize that this is a part of every search result.

This results in Google treating all the initial pages as ‘404 error pages’. This does not put them in a position to deliver value to a website.

Another disadvantage of redirecting all 404 errors back to the home page with a 301 redirect is that a developer can no longer figure out the actual error on the website and fix them.

The right way of dealing with too many 404 errors is figuring out the unique solution to each one of them and implement it accordingly. This is as important for SEO for government sites as it is for other sites.

A wrongly typed URL must be set right. If you delete a page, all redirects associated with it must be reworked upon. Broken links must be fixed. 

One has to use discretion, but a 301 redirect overall 404 errors may not be very effective.  

eCommerce management and data recovery

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    or you can send us a message here: : enquiries@investecom.co

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